Hocoos is a startup that offers AI-powered website creation services, allowing users to build websites with just 8 clicks

Strategy

The strategy was to optimize Google campaigns, which had been yielding a very high cost per registration. We followed a clear strategy based on optimizing search terms and creating campaigns targeting competitors. Later, we developed Max Performance campaigns and began optimizing to acquire premium subscriptions while gradually lowering costs.

At the same time, we set up an email sequence to engage users who had registered on the website, encouraging them to subscribe to the premium service, achieving an open rate of over 20% and a click rate of over 2%.

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