How Moonroi Became YTM's Digital Powerhouse to reform the teen education system working with public and private projects
.png)
Your Teen Magazine (YTM) is a trusted resource for parents raising teenagers. Operating across states like Ohio and New York, YTM offers advice and resources on education, health, technology, and family dynamics.
They collaborate with schools, public organisations, and companies in the education industry to provide valuable content and projects for their audience.
Before partnering with Moonroi, YTM struggled to find a reliable digital partner capable of managing their growing portfolio of large-scale projects, which included complex educational initiatives, partnerships with schools and public organizations, requiring a significant expertise.
Previous collaborations with agencies and freelancers failed due to limited skill set and inability to meet the demands of YTM’s operations.
Additionally, YTM lacked a cohesive digital strategy, which included deficiencies in email marketing, landing page optimization, and paid advertising. This made it difficult for them to scale operations and manage more projects effectively.
Moonroi addressed YTM’s challenges by implementing a comprehensive suite of digital solutions. The team took charge of digital advertising management, successfully overseeing over $1M in ad spend across various projects.
We also designed a robust funnel system that added more than 30,000 new leads to YTM’s database, creating a steady pipeline for client acquisition. Our team streamlined project workflows, enabling YTM to handle over 15 large-scale projects across the United States.
Additionally, we brought the expertise and resources required to onboard and manage more clients annually, collaborating with industry leaders such as Beachwood, Life360, and Prequel. These partnerships have solidified YTM’s reputation in the education industry
As YTM’s trusted growth partner, Moonroi effectively became their digital department, handling all major digital initiatives. This collaboration significantly enhanced YTM’s visibility and credibility in the parenting and education industry.
.png)
.png)