For Adélie Brakes Sales Records and Achieved 3x Revenue Growth
Crafting success with sustainable jewelry, scalable strategies, and record-breaking sales
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Partner Overview
For Adélie is a fine jewelry brand based in Barcelona, specializing in handcrafted pieces made from natural minerals. They emphasize sustainable design practices, offering made-to-order jewelry to minimize waste and ensure ethical sourcing.
Their collection includes necklaces, earrings, and bracelets, all designed with unique aesthetics for natural beauties.
Challenge
For Adélie faced some obstacles in scaling their marketing efforts while maintaining healthy profit margins. High advertising costs, low ROI, and a website with poor conversion rates left their campaigns struggling to break even.
They lacked an email marketing strategy to nurture customer relationships and boost lifetime value. They were also unsure which offers and creatives would differentiate them in a competitive niche and contacted us to help them figure all this out!
Solution
To help For Adélie achieve a consistent ROI of at least 3x, we implemented a full-funnel strategy designed to reduce costs and increase sales. We revamped their ad campaigns by incorporating UGC (user-generated content) to create more engaging, authentic creatives that resonated with their audience.
Their Shopify checkout page was optimized for higher conversions, and we introduced bundle offers to increase their average order value (AOV), ensuring healthier profit margins.
For long-term success, we built a robust email marketing strategy using Klaviyo, including automated flows and a new newsletter to boost client retention and lifetime value (LTV).
We also aligned their organic and paid ad strategies for seamless messaging and greater impact. This holistic approach addressed every challenge, unlocking For Adélie’s growth potential and delivering sustainable, measurable results.
Outcome
Within the first month, they tripled their turnover without increasing ad spend, setting a strong and sustainable foundation.Revenue became more consistent throughout the year, reducing dependency on seasonal peaks, while their client lifetime value (LTV) increased by 25% through enhanced retention efforts and email marketing automation. Their improved online presence also boosted organic sales, further solidifying their profitability.
Last Black Friday, For Adélie broke all historical sales records, delivering their most successful campaign ever. These results positioned them as a standout leader in their niche, unlocking new opportunities for ongoing success and growth.
- Tripled turnover in the first month without increasing ad spend.
- Boosted organic sales through an improved online presence.
- Broke records with their most successful Black Friday ever.
- Stabilized revenue year-round and increased LTV by 25%.
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