How Programa Mia Became Spain’s Top Relationship Program with a Winning Profitable Funnel.
Programa Mia’s journey to building stronger funnels and relationships. From funnel fixes to market leaders with their pr
.png)
Partner Overview
Programa Mia is a leading online platform specializing in female psychology and relationship coaching, empowering women—and now men—to build confidence, heal from trauma, and foster fulfilling relationships.
Operating primarily in Spain, Programa Mia has revolutionized the way individuals approach personal growth and relational challenges through masterclasses and tailored programs designed to deliver transformative results.
This program has garnered exceptional feedback for its ability to create lasting changes in the lives of many women. As a result, Programa Mia has become the go-to solution for individuals seeking meaningful transformation in their relationships and personal lives.
Challenge
While Programa Mia had a strong top-of-funnel strategy, inefficiencies in the middle and bottom stages of their funnel created roadblocks. Tracking and attribution across the entire sales cycle were complex, making it difficult to measure performance accurately.
Additionally, retargeting ads and email marketing lacked the optimization needed to drive consistent conversions and nurture leads effectively.
Expanding into Latin America initially delivered low CPLs, but challenges such as lower lead quality and time zone differences for consultations limited scalability. As a result, Programa Mia strategically shifted its focus to Spain, aiming to strengthen its market leadership.
Solution
Implement a comprehensive multichannel strategy aimed at optimizing their sales funnel and driving consistent results. The masterclass and form funnel were refined to effectively filter leads into tailored offers, creating a seamless user journey.
Email marketing flows and retargeting ads were improved, strengthening the middle and bottom stages of the funnel and nurturing leads more effectively. Tracking and attribution complexities were fixed, ensuring clear insights and more data-driven decision-making.
We shifted our focus exclusively on Spain. This allowed Programa Mia to attract higher-quality leads and better align with consultation schedules. This strategy not only ensured short-term growth but also set a strong foundation for sustainable success.
Outcome
Programa Mia transformed their funnel performance and market presence:
- Market dominance, becoming the go-to program in Spain for relationship coaching.
- Boosted middle and bottom-funnel performance with retargeting and email flows.
- Streamlined funnels for effective lead filtering and conversion.
- Healthy profit margins with a scalable sales system in place.
.png)
.png)