World’s Smallest Portable Saxophone Hit Big with 15x ROI and Dominates the Music Industry
Revolutionizing saxophone and clarinet fans worldwide with cutting-edge design and strategic growth
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Partner Overview
Odisei Music, is the creator of the Travel Sax, the world’s smallest and lightest saxophone. Travel Sax offers a groundbreaking solution for musicians, allowing them to practice anywhere, anytime.
With features like silent play, and customizable sounds, this innovative product has empowered thousands of saxophonists and clarinetists worldwide to overcome traditional barriers like noise restrictions and the inconvenience of carrying heavy instruments.
The Travel Sax’s have made it a game-changer for musicians living in shared spaces, traveling frequently, or seeking flexibility in their practice routines.
Challenge
Odisei Music relied on their Kickstarter launch and organic growth, without running paid ads. As a new product in a niche market, the Travel Sax faced significant challenges in breaking into a global audience.
One of the biggest hurdles was overcoming consumer skepticism about how an electronic portable saxophone would feel and sound compared to a traditional instrument. This limited belief created hesitation among potential buyers, making adoption slower.
The concept of practicing anywhere, anytime with a portable sax was unfamiliar to many, requiring a shift in customer habits. As a premium product with prices starting at €600, the Travel Sax also faced resistance from customers who were unsure about investing in a new, high-value product.
Odisei Music was uncertain about how profitable paid ads could be for their innovative solution, taking into account the challenges in tracking campaign performance and scaling effectively.
Solution
Hyper-targeted advertising campaign designed to connect deeply with Odisei Music’s niche audience. Pixel tracking and attribution were refined to provide precise performance insights, allowing us to optimize campaigns and improve conversion rates.
Odyssey Music leveraged user-generated content (UGC) ads, encouraging customers to record themselves playing the Travel Sax and share their experiences. These authentic videos not only showcased the product’s portability and design but also built trust within the community.
The product’s unique value proposition—its lightweight design, silent play, and premium features—made ads highly profitable.
Month after month, we scaled ad spend, driving consistent growth. Flash offers and email marketing campaigns further nurtured customer relationships and boosted repeat purchases. This integrated approach helped Odisei Music introduce a new habit of playing anywhere, anytime, while positioning the Travel Sax as the go-to solution for musicians worldwide.
Project results
Odisei Music saw remarkable growth through a strategic advertising approach, turning skepticism into success:
- Positioned Travel Sax as the world’s leading portable saxophone.
- Built a sustainable, scalable sales funnel driving consistent results.
- Consistent growth in paid ad spend, expanding global sales.
- 15x ROI, with peak season achieving 33x ROI.
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