How Dotto Tech Achieves Consistent $100K+ Launches for 'The Grey Wave' Year After Year

Challenge 

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Three years ago, Dotto Tech had no experience running paid ads. Although their organic presence was strong, it left significant revenue untapped without a streamlined paid sales funnel. Previous attempts with agencies and freelancers had not delivered results, and The Grey Wave struggled with high CPLs (cost per lead) for webinars and poor tracking. 

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This made scaling efforts challenging, as Steve knew the key to growth was reducing CPLs while maintaining a funnel that seamlessly converted webinar attendees into loyal members.

Solution

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Dotto Tech tackled these challenges head-on with a comprehensive strategy to scale their paid funnel effectively. Pixel, tracking, and attribution issues were resolved, providing accurate data and clear performance insights. The entire funnel was streamlined—from compelling ad designs to optimized opt-in pages and follow-up email sequences—ensuring a seamless experience for webinar attendees.

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With improved ad creatives and messaging, CPLs were significantly reduced, allowing webinars to fill consistently week after week. Retargeting sequences through ads and email converted warm leads into loyal members, while Steve’s monthly tech challenge kept the audience engaged and excited about learning. This holistic approach created a scalable system that broke sales records year after year. .

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With over 200 cities in Europe offering their app-based virtual escape room experience, tracking sales and campaign performance across different regions became increasingly complex. They struggled to identify what was working and where to focus their efforts.  

High costs per purchase and low-performing ads further limited profitability. Their email marketing lacked full automation, making it harder to nurture customers and increase lifetime value. 

Additionally, their website’s checkout process created friction, resulting in abandoned purchases and missed sales opportunities, preventing them from fully leveraging their innovative product.

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Solution

To address these challenges, we did a huge re-organisation of their campaigns by grouping countries and cities, providing a clear view of performance. 

After that, we developed localized UGC ads for each country in its native language and implemented advanced email marketing automation with Klaviyo to nurture customers and boost lifetime value. 

Their sales pages were streamlined into a simple, frictionless purchase process, while a flash offer calendar allowed evergreen and limited-time promotions to run simultaneously. 

Finally, we identified their top-performing countries—Spain, Italy, and Germany—and optimized campaigns by focusing the budget on these markets.

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