How YOW Surf Achieved 5x Sales Growth and Became the #1 Surf-skate Brand in the Industry
World Domination: How YOW Surf Used Their Meraki System to Redefine the surf-skate Industry
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Partner Overview
YOW Surf, a globally recognized leader in the surfskate industry, creates innovative boards that replicate surfing movements, enabling riders to stay active and improve their skills on land. Available in dozens of countries worldwide, YOW’s products are trusted by surfskate enthusiasts and professional surfers alike.
The brand collaborates with some of the world’s best surfers to design signature products, blending performance and style. With a strong presence in retail stores and exceptional branding, YOW has become a top choice for surfers and skaters, especially in Europe and the USA, selling thousands of units annually.
Challenge
Before partnering with Moonroi, YOW Surf wasn’t leveraging paid advertising to grow their online sales, relying heavily on in-store sales, branding, and organic content. While their branding was strong, they lacked a structured funnel system to capitalize on untapped online opportunities.
Competing brands like Carve Skates held a significant presence in key markets like the USA. YOW needed a clear strategy to establish itself as the global leader in the surf-skate industry, capture market share from competitors, and scale their online sales effectively.
Solution
Our team implemented a multichannel advertising strategy on Meta and Google to boost YOW Surf’s visibility and sales. We optimized ad creatives and messaging to target key markets like the USA and Europe, emphasizing YOW’s innovative features, including the revolutionary Meraki system, which delivers a unique surfing experience on land.
To further engage audiences, we organized flash offers and an online competition summit, driving excitement and participation around the brand. Organic audience engagement, backed by strategic paid ads, strengthened YOW’s community while search ads were refined to outperform competitors, ensuring YOW dominated surfskate-related searches.
Retargeting strategies turned warm traffic into customers, and improved email marketing automation nurtured relationships and boosted repeat purchases. This comprehensive approach solidified YOW as the global leader in the surfskate industry.
Project results
YOW Surf experienced exponential growth in their online presence and sales, solidifying their position as the #1 surfskate brand globally. Their ads consistently outperformed competitors, resulting in a 5x return on investment and unprecedented visibility.
- Successfully positioned YOW as the global leader in the surf-skate industry.
- Became one of the most-searched surf-skate brands worldwide.
- Captured significant market share in the USA and Europe.
- 500% growth in online sales (5x ROI on ad spend).
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